Afterglow Skin Care

Role:

Art Direction & Design.

Objective:

The client was looking to modernize their website with a cleaner easier to navigate responsive website design.

Process:

• Worked directly with sales reps and account managers to discuss project goals, exceptions, and requirements.
• Communicated and consulted regularly with the client to discuss direction, breading, design ideas, areas of focus, and the overall look and feel.
• Worked with the writing team to outline the content and specific sections for the home page and custom inside pages.
• Collaborated with the development to make sure all styles and effects are implemented according to design specifications.
• Created and developed style guides, home page and inside page layouts, and responsive layouts all within the branding requirements.

Result:

An optimized, clean modern responsive website design. Simple yet elegant layout with easy-to-follow sections highlighting the practice procedures.