Afterglow Skin Care
Role:
Art Direction & Design.
Objective:
The client was looking to modernize their website with a cleaner easier to navigate responsive website design.
Process:
- Worked directly with sales reps and account managers to discuss project goals, exceptions, and requirements.
- Communicated and consulted regularly with the client to discuss direction, breading, design ideas, areas of focus, and the overall look and feel.
- Worked with the writing team to outline the content and specific sections for the home page and custom inside pages.
- Collaborated with the development to make sure all styles and effects are implemented according to design specifications.
- Created and developed style guides, home page and inside page layouts, and responsive layouts all within the branding requirements.
Result:
An optimized, clean modern responsive website design. Simple yet elegant layout with easy-to-follow sections highlighting the practice procedures.